SalariesWhat the occupation covers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Official definition from the Standard Occupational Classification, code 11-2021.
The pay range
Pay differs a lot inside one occupation, with experience, employer and place. The table shows where the lines fall.
| Share of workers | A year | A month* | A week* | An hour |
|---|---|---|---|---|
| Lowest 10% earn less than | $90,260 | $7,522 | $1,736 | $43.39 |
| Lowest 25% earn less than | $123,020 | $10,252 | $2,366 | $59.15 |
| Median (half earn less, half more) | $166,790 | $13,899 | $3,208 | $80.19 |
| Top 25% earn more than | $216,410 | $18,034 | $4,162 | $104.04 |
| Top 10% earn more than | $293,610 | $24,468 | $5,646 | $141.16 |
* Month and week are the yearly figure divided by 12 and by 52, worked out here for convenience. BLS publishes the yearly and hourly figures.
How it compares
The median for all occupations in the United States was $50,980 a year. The median for Marketing Managers is $166,790, which is 227% higher. Among the 37 occupations of the field Management, it ranks number 5 by median pay. With 395,240 jobs, it makes up about 25 of every 10,000 jobs in the country.
Marketing Managers pay by state
The highest median pay was in Massachusetts ($212,020), California ($193,620) and Virginia ($187,820). The lowest was in Guam ($79,890), Virgin Islands ($97,760) and West Virginia ($98,750). The most jobs were in California (54,660), New York (54,000) and Texas (44,680). The occupation is most concentrated in New York, where its share of all jobs is 2.2 times the national share.
No state matches.
| State | Jobs | Median a year | Average a year | Median an hour |
|---|---|---|---|---|
| Massachusetts | 14,270 | $212,020 | $213,230 | $101.93 |
| California | 54,660 | $193,620 | $207,860 | $93.09 |
| Virginia | 6,890 | $187,820 | $195,940 | $90.30 |
| Colorado | 6,010 | $182,730 | $196,210 | $87.85 |
| New York | 54,000 | $181,200 | $202,480 | $87.12 |
| New Jersey | 13,510 | $180,040 | $198,400 | $86.56 |
| District of Columbia | 3,470 | $177,170 | $194,070 | $85.18 |
| Minnesota | 8,500 | $173,300 | $191,820 | $83.32 |
| Washington | 8,880 | $172,270 | $185,590 | $82.82 |
| Connecticut | 5,800 | $169,240 | $179,330 | $81.36 |
| South Dakota | 220 | $167,750 | $172,390 | $80.65 |
| Montana | not published | $165,580 | $170,770 | $79.61 |
| North Carolina | 10,790 | $165,480 | $173,660 | $79.56 |
| Illinois | 21,140 | $162,860 | $170,370 | $78.30 |
| Wyoming | 100 | $161,580 | $155,840 | $77.68 |
| Oregon | 4,960 | $161,560 | $171,930 | $77.67 |
| Georgia | 8,510 | $160,760 | $168,940 | $77.29 |
| Kansas | 1,570 | $154,510 | $163,980 | $74.28 |
| Maryland | 6,510 | $154,160 | $160,240 | $74.11 |
| Pennsylvania | 13,840 | $150,810 | $159,270 | $72.51 |
| Texas | 44,680 | $147,880 | $159,810 | $71.10 |
| South Carolina | 3,760 | $143,290 | $162,650 | $68.89 |
| New Hampshire | 1,460 | $143,280 | $161,610 | $68.89 |
| Florida | 24,820 | $142,620 | $159,010 | $68.57 |
| Idaho | 1,320 | $142,090 | $150,750 | $68.31 |
| Utah | 6,100 | $139,830 | $152,090 | $67.23 |
| Michigan | 6,620 | $138,510 | $150,850 | $66.59 |
| Arkansas | 1,860 | $136,520 | $148,230 | $65.63 |
| Indiana | 3,350 | $136,260 | $150,830 | $65.51 |
| Maine | 1,320 | $135,380 | $157,080 | $65.09 |
| Wisconsin | 4,890 | $133,600 | $145,300 | $64.23 |
| Ohio | 10,620 | $132,330 | $147,400 | $63.62 |
| Arizona | 4,870 | $132,220 | $152,080 | $63.57 |
| Tennessee | 7,730 | $131,990 | $145,590 | $63.46 |
| Iowa | 2,210 | $131,120 | $139,870 | $63.04 |
| Missouri | 6,550 | $130,550 | $144,840 | $62.76 |
| Kentucky | 1,930 | $128,930 | $138,310 | $61.98 |
| Oklahoma | 1,420 | $126,920 | $136,560 | $61.02 |
| North Dakota | 180 | $125,580 | $136,760 | $60.38 |
| New Mexico | 800 | $122,980 | $130,660 | $59.13 |
| Louisiana | 940 | $120,650 | $136,210 | $58.01 |
| Alabama | 1,540 | $120,160 | $135,310 | $57.77 |
| Hawaii | 570 | $117,770 | $132,170 | $56.62 |
| Alaska | 240 | $116,270 | $130,600 | $55.90 |
| Nebraska | 1,910 | $110,570 | $127,360 | $53.16 |
| Nevada | 3,430 | $107,550 | $134,410 | $51.71 |
| Mississippi | 770 | $100,940 | $120,770 | $48.53 |
| West Virginia | 300 | $98,750 | $121,140 | $47.48 |
| Virgin Islands | 60 | $97,760 | $100,780 | $47.00 |
| Guam | 120 | $79,890 | $87,400 | $38.41 |
| Delaware | 1,060 | not published | not published | not published |
Sorted by median pay, highest first. "Not published" means BLS did not release that figure for the state, usually because too few employers were surveyed. "$239,200 or more" is the highest value BLS reports in the state tables.
Similar occupations by pay
- Computer and Information Systems Managers$175,140 a year
- Architectural and Engineering Managers$171,270 a year
- Natural Sciences Managers$167,220 a year
- Financial Managers$166,570 a year
- Human Resources Managers$149,280 a year
- Compensation and Benefits Managers$149,230 a year
Common questions
How much do Marketing Managers earn in the United States?
The median pay was $166,790 a year in May 2025, according to the U.S. Bureau of Labor Statistics. The lowest-paid 10% earned less than $90,260 and the highest-paid 10% more than $293,610.
How many people work as Marketing Managers?
About 395,240 jobs in the United States in May 2025, not counting the self-employed.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Checked in November 2026. Figures are for employees, before tax, and leave out overtime pay and benefits. They are official statistics, not advice or a pay offer; see bls.gov/oes for the original tables.