SalariesWhat the occupation covers
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Official definition from the Standard Occupational Classification, code 41-9011.
The pay range
Pay differs a lot inside one occupation, with experience, employer and place. The table shows where the lines fall.
| Share of workers | A year | A month* | A week* | An hour |
|---|---|---|---|---|
| Lowest 10% earn less than | $31,200 | $2,600 | $600 | $15.00 |
| Lowest 25% earn less than | $35,160 | $2,930 | $676 | $16.90 |
| Median (half earn less, half more) | $39,320 | $3,277 | $756 | $18.91 |
| Top 25% earn more than | $53,640 | $4,470 | $1,032 | $25.79 |
| Top 10% earn more than | $63,850 | $5,321 | $1,228 | $30.70 |
* Month and week are the yearly figure divided by 12 and by 52, worked out here for convenience. BLS publishes the yearly and hourly figures.
How it compares
The median for all occupations in the United States was $50,980 a year. The median for Demonstrators and Product Promoters is $39,320, which is 23% lower. Among the 22 occupations of the field Sales and Related, it ranks number 17 by median pay. With 64,520 jobs, it makes up about 4.1 of every 10,000 jobs in the country. The average ($45,580) is well above the median, a sign that a smaller group of high earners pulls the average up.
Demonstrators and Product Promoters pay by state
The highest median pay was in Michigan ($50,290), New York ($49,150) and Indiana ($47,630). The lowest was in Puerto Rico ($22,530), Mississippi ($28,470) and Alabama ($28,630). The most jobs were in California (18,140), Texas (4,930) and New York (4,510). The occupation is most concentrated in Washington, where its share of all jobs is 2.7 times the national share.
No state matches.
| State | Jobs | Median a year | Average a year | Median an hour |
|---|---|---|---|---|
| Michigan | 1,360 | $50,290 | $51,470 | $24.18 |
| New York | 4,510 | $49,150 | $50,060 | $23.63 |
| Indiana | 530 | $47,630 | $43,900 | $22.90 |
| Rhode Island | 50 | $47,600 | $49,760 | $22.88 |
| Massachusetts | 1,000 | $47,590 | $51,220 | $22.88 |
| California | 18,140 | $46,220 | $51,760 | $22.22 |
| Oklahoma | 470 | $45,760 | $45,080 | $22.00 |
| Nevada | 1,200 | $45,030 | $54,080 | $21.65 |
| Kentucky | 480 | $42,910 | $46,380 | $20.63 |
| Virginia | 1,870 | $41,600 | $44,190 | $20.00 |
| Arizona | 3,130 | $39,780 | $45,340 | $19.13 |
| District of Columbia | 150 | $39,750 | $44,200 | $19.11 |
| Maryland | 170 | $38,900 | $40,650 | $18.70 |
| Texas | 4,930 | $38,780 | $45,720 | $18.64 |
| Washington | 4,020 | $38,670 | $41,690 | $18.59 |
| South Carolina | 190 | $38,590 | $42,260 | $18.56 |
| New Hampshire | 60 | $38,510 | $40,630 | $18.52 |
| Hawaii | 280 | $38,490 | $41,250 | $18.51 |
| Oregon | 1,700 | $38,430 | $41,080 | $18.48 |
| Utah | 800 | $38,280 | $39,880 | $18.40 |
| Wisconsin | 220 | $38,220 | $40,520 | $18.38 |
| Colorado | 1,150 | $37,750 | $39,840 | $18.15 |
| Missouri | 610 | $37,740 | $40,840 | $18.14 |
| Iowa | 280 | $37,050 | $36,790 | $17.81 |
| Vermont | 150 | $37,040 | $43,200 | $17.81 |
| Pennsylvania | 720 | $36,910 | $39,700 | $17.75 |
| Connecticut | 490 | $36,890 | $43,090 | $17.74 |
| North Carolina | not published | $36,650 | $41,230 | $17.62 |
| Illinois | 2,890 | $36,550 | $42,670 | $17.57 |
| New Jersey | 1,550 | $36,420 | $38,490 | $17.51 |
| Maine | 190 | $35,880 | $42,410 | $17.25 |
| Tennessee | 430 | $35,070 | $49,210 | $16.86 |
| Ohio | 710 | $34,610 | $39,080 | $16.64 |
| Minnesota | 1,400 | $34,180 | $34,970 | $16.43 |
| Kansas | 380 | $33,770 | $37,250 | $16.24 |
| Arkansas | 180 | $33,640 | $35,340 | $16.18 |
| Montana | 100 | $33,070 | $34,360 | $15.90 |
| Georgia | 560 | $32,180 | $38,290 | $15.47 |
| Nebraska | 200 | $32,180 | $34,630 | $15.47 |
| North Dakota | not published | $32,180 | $33,220 | $15.47 |
| Idaho | 330 | $31,370 | $36,100 | $15.08 |
| Florida | 3,160 | $31,300 | $39,820 | $15.05 |
| Delaware | not published | $31,200 | $43,690 | $15.00 |
| Louisiana | not published | $29,680 | $38,320 | $14.27 |
| South Dakota | 70 | $29,560 | $29,520 | $14.21 |
| New Mexico | 560 | $29,110 | $33,490 | $14.00 |
| Alabama | not published | $28,630 | $28,070 | $13.76 |
| Mississippi | 160 | $28,470 | $34,470 | $13.69 |
| Puerto Rico | 930 | $22,530 | $25,760 | $10.83 |
Sorted by median pay, highest first. "Not published" means BLS did not release that figure for the state, usually because too few employers were surveyed. "$239,200 or more" is the highest value BLS reports in the state tables.
Similar occupations by pay
- Sales and Related Workers, All Other$48,280 a year
- Door-to-Door Sales Workers, News and Street Vendors, and Related Workers$41,380 a year
- Counter and Rental Clerks$41,300 a year
- Parts Salespersons$38,630 a year
- Gambling Change Persons and Booth Cashiers$36,220 a year
- Telemarketers$35,450 a year
Common questions
How much do Demonstrators and Product Promoters earn in the United States?
The median pay was $39,320 a year in May 2025, according to the U.S. Bureau of Labor Statistics. The lowest-paid 10% earned less than $31,200 and the highest-paid 10% more than $63,850.
How many people work as Demonstrators and Product Promoters?
About 64,520 jobs in the United States in May 2025, not counting the self-employed.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Checked in November 2026. Figures are for employees, before tax, and leave out overtime pay and benefits. They are official statistics, not advice or a pay offer; see bls.gov/oes for the original tables.